10 Powerfully Effective ChatGPT Prompts For 2024

The following prompts are easily copied and pasted, but understanding how to write an effective prompt yourself provides the knowledge needed to take your business to a new level. Rajeev Sajja, my co-host of The Real Estate AI Flash on Apple Podcasts, has developed an easy-to-follow formula for writing effective prompts utilizing the acronym R.I. S.E.

Although you may not use this complete formula in every prompt, the framework helps provide ChatGPT with the information it needs to give you the best response possible. This is a breakdown of the formula you can utilize:

R – Role

What role do you want ChatGPT to play? In the first prompt below, the first sentence, “Act as an expert real estate agent business coach,” is the role.

I – Input

The input you provide helps ChatGPT get a better idea of the goal for the prompt. In the first prompt below, the second sentence, which says, “I am a real estate agent that would like to generate two listings per month in 2024,” is an example of the input.

S – Specifics

The specifics help ChatGPT understand additional details about what you are trying to accomplish through the prompt. In the first prompt below, the third sentence, which says, “I currently generate listings from geographical farming and sphere of influence referrals,” is an example of specifics.

E – Expectation

The expectation you provide helps ChatGPT understand what it is you want it to do or what you expect to be able to achieve from the response to the prompt. In the first prompt below, the last sentence, “Provide me with 20 strategies that can help me generate the seller leads needed to take the two listings per month that I’ve set as my goal,” is an example of an expectation.

Hopefully, this formula will help you write better prompts and, in turn, receive better responses. Now, let’s get to the prompts we are getting results with.

1. Listing lead generation idea prompt

If you’re looking for ideas on generating listings this year, this is an example of a prompt that will help.

Act as an expert real estate agent business coach. I am a real estate agent who wants to generate two monthly listings in 2024. I currently generate listings from geographical farming and sphere of influence referrals. Provide me with 20 strategies to help me generate the seller leads needed to take the two listings per month I’ve set as my goal. 

As with all these example prompts, adjust them to reflect truths about your business, and don’t be afraid to test several different versions.

2. Buyer lead generation idea prompt

If you’re looking for buyer lead generation ideas, this prompt will provide 20 options.

Act as an expert real estate marketer and provide me with 20 creative ways to generate buyer leads in the current market environment.

3. Google Business Profile review generation prompt

Reviews on your Google Business Profile page add credibility and an opportunity for organic lead generation. This prompt will help you craft an email to get you the desired reviews.

Act as an expert copywriter specializing in working with real estate agents. I aim to increase the number of reviews on my Google Business Profile Page. Send me an email to past clients thanking them for their business and asking them to click on the link provided to leave a Google Business Review. The tone for the email should be conversational and gratitude-driven based on them doing business with me in the past. Also, provide me with three email subject line options for this email.

4. LinkedIn article for seller lead generation prompt

LinkedIn continues to prove itself as an underutilized lead-generation platform. This prompt will help you craft a blog post that the LinkedIn algorithm will love.

Act as an expert real estate copywriter and provide me with an SEO-optimized LinkedIn article with seven things a seller should do before listing their home for sale in [your city] in the spring. No. 7 in the article should be to call me for a free, no-obligation valuation analysis and a list of things that can be done to the home before listing it to maximize the sales price.

5. Social media content creation idea prompt

Are you struggling with content creation ideas? This prompt will help you grow your audience and influence in your local market. Although this example mentions Instagram, substitute your platform of choice for comparable results.

Act as an Instagram expert specializing in creating content for real estate agents. Give me 20 Instagram post ideas to showcase me as the local real estate expert in [insert your city]. The goal of these posts is to increase engagement with the actual posts and followers of my page.

6. Business growth plan prompt

Do you have a goal to grow your business in 2024? This prompt will help build a plan of action to make it happen.

Act as an expert real estate business coach. I aim to increase my real estate sales business by 20 percent in twelve months. Ask me as many questions as you need to understand my current business so you can provide me with strategies and a plan of action that will help me achieve my goal of growing my business by 20 percent in 2024.

7. Social media bio optimization prompt

The key to expanding your reach on social media is to gain followers. This prompt helps you optimize your bio to encourage people to find your page and follow you.

Act as an Instagram expert helping real estate agents grow their Instagram following. Ask me any questions you need that will help you write a compelling bio for my Instagram page that will increase my follower count.

8. Client appreciation ideas prompt

One of the best ways to generate referrals is to show your clients how much you appreciate them. This prompt will keep you on the top of your mind when they can send someone your way.

Act as an expert real estate marketer who shows past clients appreciation. Give me 20 creative ways to say thank you and show my appreciation for those past clients and their businesses.

9. MLS description prompt

Pictures capture potential buyers’ attention, but in many cases, the MLS description decides whether they decide to schedule an appointment to see the home or move on to the next listing. This prompt ensures your MLS description helps your listing put its best foot forward.

Act as an expert real estate copywriter specializing in writing MLS home descriptions. Provide me with three MLS descriptions: one written in a conversational tone, one in a professional tone, and one in a luxury tone. Use the previous MLS description below for home details, but make sure your descriptions are unique. Here is the previous MLS description: [insert previous description]

Once it provides the three options, show them to the homeowner and ask which they prefer and if there is anything additional they think you should highlight in the description.

10. Price reduction marketing plan prompt

As the market normalizes and days on the market increase, the need for price reductions will return to the market. This prompt provides ideas you can mold into a price reduction marketing plan for the homeowner that you can provide with the price reduction request. This action plan provides the seller with confidence that the price reduction and your proactive marketing plan will help them sell the home.

Act as an expert marketer specializing in real estate marketing for homes with a recent price reduction. Give me 20 creative ways to market the home that will get it the exposure needed to sell it.

ChatGPT is available, but not everyone will take advantage of its opportunities. Invest the time to learn this innovative technology, and not only will you not be left behind, but you will also separate yourself from your competition.

BY JIMMY BURGESS

January 28, 2024

 

 Randy Byrd, Team Leader & Coach